(MUSE) EXPOSE YOURSELF (mention)

Guitar Magazine 

June 1997 (Volume 14, No 8)

 Unless you’ve been able to keep up a regular guest spot on 90210 or convince a world-famous act that their North American tour needs an unsigned, unknown, and seldom seen act from Boise to open for them, you probably fall into the category of acts that need the attention of people who can help forward their career.

 There is a glut of bands out there. Some are more professionally savvy than others. If you are career minded—which does not connote selling out or compromising—you are trying to move your act to the next level, and there are several paths you can take toward that goal.

 To start with, there is the traditional approach that we covered here last month: demoing and sending tapes to managers and/or attorneys to have them shop for you. You can also send material directly to A&R persons whose label allows unsolicited tapes. And there have certainly been success stories with the latter approach. According to Joe Bosso, VP. of A&R at Island Records, Island signees Local H spent “a solid year demoing and then researching who they thought would like them at labels, including Island.” Likewise, Andy Karp, who handles A&R at Atlantic, tells us that the Atlantic band Muse researched who specifically might respond well to them at Atlantic.

(the biz by Ron Bienstock)

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